The Buyer
"Would I actually pay?"
Doesn't analyse your customer — becomes them. Describes their problem better than you did, then rules on the only question that matters.
Delivers: The Who-Pays VerdictThe most expensive thing you'll ever own is an idea you never tested. Tell the panel yours — six AI judges interrogate it, vote on it, and if it wins… we build it for you and put it live on the internet. Free.
Meet the panel
Each judge exists to protect you from one specific way ideas die. As each finishes their analysis, their light goes green — watch the panel light up below as they work. They're proudly AI: no schedules, no egos, no mercy discounts for a good backstory.
"Would I actually pay?"
Doesn't analyse your customer — becomes them. Describes their problem better than you did, then rules on the only question that matters.
Delivers: The Who-Pays Verdict"Where does the money enter?"
Reduces your business to arithmetic that fits on a beer mat — and names the one growth lever to pull first.
Delivers: The Beer-Mat Model"Who already owns your audience?"
Maps three routes to customers through people they already trust — so you never pay to shout at strangers.
Delivers: The Borrowed-Trust Map"Shall we kill it now, or expensively later?"
Finds the one assumption your whole idea stands on — and designs the cheapest real-world test that proves it or ends it.
Delivers: The Kill Test"Does your life have room for this?"
The only judge who studies you, not the idea. Your hours, money and energy — against what the idea actually demands.
Delivers: The Readiness Gap"First yes. Fourteen days."
Hands you the exact offer, the promise that removes all the risk, and the five steps to your first real customer — word for word.
Delivers: The First-Sale PlanThe format
In your own words — however rough. Then a few honest questions about your real life: your time, your money, your energy. Every judge reads your answers, because ideas don't fail alone — circumstances fail them.
≈ 5 minutes of youSix judges deliberate at once. Watch the lights: as each one finishes their analysis, their seat turns green — just like the talent shows, except these judges read everything and forget nothing.
≈ 60 seconds of themVotes reveal one by one. Then the ruling: BUILD, FIX FIRST, or WALK AWAY — with your exact next step, in writing, yours to keep. And if the panel says BUILD… you're in the running for the prize.
Yours forever, in writingLive demonstration
A real example of how the vote reveals. Scroll on — the panel is about to rule.
5 BUILD · 1 FIX FIRST · 0 WALK AWAY
Next step: nothing. You've won the panel. The house builds your V1 and puts it live on its own address — app-name.soyougotanidea.co.uk — within days.
Season one · The competition
Every talent show ends with a contract. Every investor show ends with giving away a piece of your company. This ends differently: the winning ideas get built — a real, working website or app, live on its own address — at no cost, with no equity taken. You keep everything. We just want to watch you win.
Win or lose, every entry receives the full written ruling from all six judges — the kind of honest, specific feedback most people pay consultants thousands for.
Some builds the judges choose. Some go to the public vote — share your entry, rally your people, and let the audience turn the lights green.
Winning ideas are built and launched on their own address at soyougotanidea.com — real, working, shareable. Your name on it. Your idea, out of your head and into the world.
Not ready? That's the costliest choice on this page. Every month your idea stays in your head, someone else gets a month closer to building it. Five minutes. Zero pounds. One verdict.